The Municipal Transport Company of Valencia (EMT) and the Polytechnic University of Valencia (UPV) join forces to improve the establishment of the EDIBO program in Valencia. Both institutions have signed a collaboration agreement whose ultimate purpose is the broadcasting of the EDIBO project among EMT users and the general public.
This diffusion will take place during the next two years in the period prior to the start of each bootcamp and is specified in two complementary actions: the dissemination of the promotional video on the television of the buses and the external signage of some buses. The objective is to communicate the project on a massive scale and thus be able to reach both future students and future collaborating companies.
The promotional video of EDIBO will be broadcast through the EMTv television channel (a television system owned by EMT Valencia) that uses the screens inside all the company’s buses. During its broadcast, this video will have a daily audience of more than 200,000 people.
To this will be added the external signage of some buses that make their route through the city of Valencia. Bus advertising is one of the most effective in the field of external advertising because it has a high recall rate and reaches not only EMT users but also pedestrians and drivers of other vehicles.
On the other hand, in addition to contributing to the dissemination of the project, through this agreement the EMT becomes a collaborating company of EDIBO. In this sense, it is planned to study the training needs of their jobs related to ICTs, and then try to create a specific bootcamp that covers these demands.
The signing of this agreement is a clear example of the corporate social responsibility and social commitment of the EMT. Within this area, the EMT values the EDIBO project positively and considers it essential to give it the maximum possible diffusion among the general public. Besides, it considers important the creation of specific programs that cover labor demands related to digital capabilities and competences and that can adapt quickly and effectively to the reality of the productive framework.
The UPV group that coordinates the EDIBO project in Spain is very satisfied with the signed agreement. This agreement will broadcast the project on a massive scale since the EMT is a company of great importance in the area of the city of Valencia with 1,724 employees and 96.1 million travelers (according to 2018 data).